Sacramento Media Markets
| Sacramento, Stockton, Modesto Market Statistics Designated Market Area - DMA#: 20 Total Households with TV: 1,345,820 Cable Households Served: 704,120 Cable Households Penetration: 52.3% |
The Sacramento MSA (Metropolitan Statistical Area as defined by Federal Government comprises the four, greater Sacramento counties of Sacramento, Placer, El Dorado and Yolo) is projected to grow its households by 11%, total population by 13% by the year 2010.
Between 2005 - 2010, Placer County is projected to be the fastest growing county in California.
Compared to the Nation, the Sacramento market is younger, wealthier and more educated. Additionally, Sacramento is recognized as one of the most diverse cities in the U.S.
Sacramento Press Release List
You may send your press releases to:
pressreleases (at) sacramentomediamarket.com
to be published on this site in our Sacramento News section.
Media Terms Glossary
Average Issue Reach. A newspaper's average amount of readers reached with one issue. Cume Reach. The number of different (unduplicated) people within a specific target group that read the newspaper over a period of time. Usually Daily (over 5 days, within one week) or Sunday (over four Sundays).
Cost-Per-Rating point (CPP). CPP is determined by dividing the cost of the schedule by the schedule's expected rating against the target audience.
Cumulative ('Cume') Audience. The net unduplicated audience of a station or network during two or more time periods; also used to describe how many different households or people are reached by an advertising schedule.
Designated Market Area (DMA). The Sacramento/Stockton/Modesto DMA consists of 16 counties.
Frequency. The number of times the same person or household is exposed to an ad vehicle in a specified time span.
Gross Impressions. The total number of persons or the total number of audience impressions delivered by an advertising schedule.
Gross Rating Points (GRPs). The total number of broadcast rating points delivered by an advertiser's television schedule, usually in a one-week period. It is computed by dividing the total number of impressions by the size of the target population and multiplying by 100, or by multiplying % reach X average frequency.
Index Rating. An index of 100 equals the average for the market. Ex: an index of 145 among married adults who eat ice cream, means this particular target group is 45% more likely to be eaters of ice cream than the market as a whole.
Metropolitan Statistical Area (MSA). A geographic area consisting of a central city of 50,000+ population as established by the federal government. Sacramento consists of four key counties (El Dorado, Yolo, Placer and Sacramento).
Quintile. This refers to 1/5 of the selected media's reader or viewership. Quintile #1 refers to those that are the heaviest users of that medium and quintile #5 refers to those that are the lightest users of that medium
Reach. The total number of different people or households exposed to an advertising schedule during a given time, usually four weeks.
Local Communities and Zip Codes
Sacramento Zone 1 (Includes All of Sacramento - Zones 2, 3, 4, 5)
95608, 95610, 95621, 95624, 95626, 95628, 95630, 95632, 95652, 95655, 95660, 95662, 95670, 95673, 95742, 95758, 95814-29, 95831-35, 95838, 95841-43, 95864
Downtown Zone 2 (Antelope, Rosemont, Rio Linda)
95608, 95626, 95652, 95660, 95673, 95814-22, 95825-26, 95833-35, 95838, 95842-43, 95864
Citrus Heights Zone 3 (Carmichael, Fair Oaks, West Orangevale)
95608, 95610, 95621, 95628, 95662, 95821, 95841-43
Folsom Zone 4 (Gold River, Rancho Cordova, Mather, Orangevale)
95630, 95655, 95662, 95670, 95742, 95826, 95827
Elk Grove & South Sacramento Zone 5 (Florin, Galt, Greenhaven, Pocket)
95624, 95632, 95758, 95820, 95822-24, 95828-29, 95831-32
Roseville Zone 6
95661, 95678, 95746, 95747
Lake of the Pines/Meadow Vista Zone 8
95602, 95703, 95713, 95722, 95945
Grass Valley Zone 10 (Cascade Shores, Lake Wildwood, Nevada City, Penn Valley, Rough & Ready)
95945, 95946, 95959, 95975
West Sacramento Zone 13 (Dixon, Winters, Woodland)
95605, 95620, 95691, 95694, 95695, 95776
Davis Zone 14
95616
Stockton Zone 15 (Linden, Morada)
95202-07, 95209-10, 95212, 95215, 95219, 95236
Lodi Zone 16 (Woodbridge, Acampo, Lockeford)
95220, 95237, 95240, 95242, 95258
Manteca Zone 17 (Lathrop, French Camp)
95231, 95330, 95336, 95337
Yuba City Zone 18 (Wheatland, Olivehurst, Linda, Marysville, Sutter, Live Oak)
95692, 95901, 95903, 95953, 95961, 95982, 95991, 95993
Foothills Zone 19 (Plymouth, Sutter Creek, Jackson, Mokelumne Hill, Arnold, Valley Springs, San Andreas, Hathaway Pines, Murphys, Angels Camp)
95222-23, 95245, 95247, 95249, 95251-52, 95642, 95669, 95685
El Dorado County Zone 20 (Shingle Springs, Diamond Springs, Coloma, Placerville, Polluck Pines, Cool, Georgetown)
95614, 95619, 95623, 95634, 95667, 95672, 95682, 95709, 95726, 95762
Tracy Zone 21 (Banta, Vernalis)
95304, 95376-77
Sonora Zone 22 (Tuolumne, La Grange, Jamestown, Standard, Columbia, Twain Harte)
95310, 95327, 95346, 95370, 95372, 95379, 95383
Modesto Zone 23 (Riverside, Aurora, Oakdale, Patterson, Crows Landing, Grayson, Newman)
95313, 95350, 95351, 95354-58, 95360, 95361, 95363
Turlock Zone 24 (Ceres, Denair, Hughson, Hickman, Waterford, Ripon, Escalon)
95307, 95315-16, 95320, 95323-24, 95326, 95334, 95351, 95366-68, 95380, 95382, 95386, 95391
Vacaville Zone 28
94571, 95687, 95688
Fairfield Zone 29
94533-35, 94585